I was the design lead on a team that launched interactive iOS/Android apps for Good Housekeeping magazine. The brand previously published static PDFs of their print issues, which resulted in a poor user experience and mediocre download rates, so my team was tasked with translating & enhancing their print content for digital tablet platforms.
I oversaw the design & development of their in-app experiences and partnered with stakeholders to produce tablet-exclusive content such as images, videos, and curated playlists. Since launch, the brand's numbers improved and averaged over 100,000 downloads per month.
Role
UI Design, Interaction Design, Art Direction
