In a hackathon hosted by really good emails at their UNSPAM 2020 Conferences, I had the opportunity to redesign a "really bad email."  I joined forces with four other participants, and we took a pre-existing email newsletter of a fitness studio and redesigned it with the goal of boosting membership sign-ups and class purchases. Our submission ended up winning 1st place.
Here is the winning design:
What did we improve exactly?
1. The hero image: The original email had too much going on and was hard to read, especially the parts with really tiny font. Plus, most of the information was separated out beneath the hero, so we consolidated it.

2. The font: We believe that the business never switched out the default font in Mail Chimp, so we selected something a little nicer and more on-brand. 

3. The makeover winner tile: The original makeover photo was too busy, so we simplified the entire section. it was also a good opportunity to include a CTA that encouraged people to sign up for classes so they too can be a makeover winner.

4. The bragging rights tile: The original "design" was nothing to brag about! Listing out that many names forces the readers to scroll through something they probably don’t care about. We consolidated and put the focus on the CTA. 

5. The color palette: We added some color to the blocks to be more on-brand and to add visual interest.
6. Personalization: We have two areas of dynamic content. First is the personalized name of the customer in the hero, and second is the data of the number of the classes they've taken. This is to better engage the customers.

7. Bonus: we fixed the incorrect spelling of Toronto in the footer! (Yikes...)
for reference, The image below is the original email. 

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